Selling online gives your business huge opportunities of growth, as it allows you to keep your store open 24/7 and target customers globally. However, to make most of these opportunities, you need to make sure that the e-commerce site that represents you and your business does not have web design blunders that can actually kill your sales and profits. Yes, designing an e-commerce site demands much more than integrating a few colorful product images.
Following are the few common but costly design errors that can mar the functionality of an e-commerce site-
1. Complicating the Checkout Process- This is one of the biggest blunders in the design of an e-commerce site. There are many sites that force their users to go through a series of difficult steps before placing an order or making the final payments and usually end up losing most of their customers. Therefore, it is crucial to have a well-structured and simple checkout process that allows users to do it all with ease.
2. Confusing Navigation- There cannot be anything worse than having confused navigation buttons or menu, as it irritates the visitors and makes them leave your site. Proper navigation is one of the most important features of an e-commerce site that enables users to easily locate the products they want to buy.
3. Poorly Designed Shopping Cart- Shopping cart is an important part of your site and if it does not allow users to add or modify with ease, no buyer will visit your site again. Therefore, it is vital for you to ensure that your customers can add multiple products, revise the quantity, and remove products without any difficulty.
4. Tiny and Poor Product Images- When selling products online, images play crucial role, as customers cannot view the actual product. So using tiny and poor product images is going to get you and your business nowhere. Thus, it is vital for you to use quality images that are either large or allow users to zoom in for a better view.
Therefore, whether you are planning to get a new e-commerce site or already have one, it is essential to seek help from a professional website designing company in New York.